Independent agency Keep Left has appointed Mike Doman to the new role of general manager – creative & content.
He will look after strategic planning, digital, social, content and creative.
Doman will be responsible for the growth and continued evolution of Keep Left’s creative offering, which has grown under ECD Blair Kimber’s leadership on key clients such as ANZ, Openpay and Charter Hall.
Doman returns to Australia after three years at Proximity Worldwide in Germany, where he helped shape the agency’s digital, experience, media, social and technology teams during a period of significant growth, while overseeing a client portfolio including Porsche, Amazon and Unilever.
Before that he spent six years at CHE Proximity in Melbourne in a mix of strategic and creative roles, working across clients including Telstra, Mazda and Latitude Financial.
CEO Caroline Catterall: “Mike is thoroughly energised by the challenge of shaping and building agencies, so we couldn’t be more excited to have him join the team at this important time, as we embark on a new three-year strategy.
“Mike’s breadth of experience across strategy and creative, and an understanding of PR and content marketing from early in his career, made him the standout candidate for us.
"The stars really aligned that he was planning to return to Australia and we’d built the business to a point where it presented the right opportunity for him.
“We’ve already navigated international time zones, flight cancellations and the Wi-Fi at Howard Springs – and everyone is still smiling – so I’m excited to see what we can achieve together.”
Doman: “Keep Left is an agency with a huge ambition and the team has the talent to deliver on the vision. The opportunity for independent agencies in Australia is huge right now and – more than ever for advertising and content work - the need to earn attention, and not just pay for it, has never been more important.
“Keep Left's heritage in earned media and PR - when combined with a crazy smart team that is experienced in advertising, editorial and digital - puts the agencyin a front row seat to make seriously impactful work. The team is also genuinely nice, which is a major bonus.”
Since joining Keep Left, Doman has collaborated with Kimber and the wider management team on developing Keep Left’s new brand positioning to be launched in early 2022.
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