Special hires eight new creatives

Maha Obeid
By Maha Obeid | 9 November 2021
New creatives

Special has bolstered its creative firepower by bringing in four new creative teams across both Melbourne and Sydney.

This year, Special took out two awards in Campaign UK’s Global Agency of The Year Awards – for Creative Agency and Independent Agency.

Adam Ferrie and Peter Cvetkovski have been appointed to the newly-created roles of associate creative directors. They’re joined by creatives Janice Ko and Shaun MacFarlane, Lewis Aramayo and Simon Dalla Pozza, and Cat Williams and Jess Roberts.

Special chief creative officer and partner Tom Martin says the new hires are exceptionally talented.

“We are incredibly lucky to have such a high calibre of talent joining the creative team here at Special with Adam, Pete, Janice, Shaun, Lewis, Simon, Cat and Jess,” says Martin.

“Each and every one of them are brave in their pursuit of effective and creative ideas, as well as being open and kind people. We can’t wait to see the difference they bring to our business, creativity and clients.”

Ferrie and Cvetkovski are ranked APAC’s number one copywriter and art director by the One Club for Creativity’s global rankings. They join from Saatchi & Saatchi Melbourne where they were responsible for creating the multi-award winning Donation Dollar campaign, which received top honours in Fast Company’s Best World Changing Idea (APAC), multiple Gold Lions, and recognition at award shows including D&AD, One Show and Spikes Asia.

Art director Ko has previously worked on clients including Jeep, Alfa Romeo, Coca-Cola Amatil, 2XU, Specsavers and ABC iView. She has worked for agencies including VMLY&R, Clemenger BBDO and DT. Ko recently won a Gold Cannes Lion for Monash University’s A Future Without Changing.

Copywriter MacFarlane joins from DDB Melbourne where, as well as being the chairperson at Youngbloods, he was involved with global brands such as Porsche, New Balance, Coles, Kmart and Dulux. The newly-paired creative duo will be based in Melbourne.

Aramayo and Dalla Pozza previously had a five-year stint at Ogilvy where they worked on award-winning campaigns such as Whitelion’s No Home Address, KFC’s Bucket and The Buckethead Army, Soothers’ Suck Yeah, and Milo’s Classic. They have been recognised for these campaigns at award shows including the Effie’s, Cannes and Caples.

Roberts and Williams join Special as creatives after almost two years freelancing for agencies across the country. In their freelance work for Special, they created campaigns including Bonds’ Cheerbleeders.

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