Media matters: what's killing the industry?

Rosie Baker
By Rosie Baker | 29 May 2015

Media Summit: The industry’s top broadcasters, agencies, brands, commentators and listeners came together to look at the challenges and opportunities facing Australia now – and what issues may be important in the future.

“I’m paying somebody to employ people to give me impartial advice to grow my business and [agencies] are buying stuff, marking it up five or 10 times and selling it back to me.” ED SMITH FOXTEL PAGE 10

The Sell: We speak with Henry Tajer, IPG Mediabrands’ global CEO and Australian executive chairman, on the state and future of Australian media and what’s ahead in his global remit.

“We are in a very Darwinian era of the media sector in [Australia]. Government intervention will go a certain way, but the government is not going to run these businesses.” HENRY TAJER IPG MEDIABRANDS PAGE 16

Special Report
We gathered together some of the biggest movers and shakers in retail to look at prevailing issues and trends, and how they see the future of retail in Australia shaping up.

“It’s not that a brand experience can’t be mirrored in both worlds – you don’t become a different customer just because you’re shopping online versus offline.” JESS GILL FORMERLY OF WOOLWORTHS PAGE 2O

Creative Focus
When is it time to lay that favourite campaign down and gently retire it? Industry insiders talk about how to tell when your campaign has run its course.

“The ‘not invented here’ syndrome means brands are too often reinvented and great strategies killed off before they ever get a chance to show what they can do.” BRAM WILLIAMS ARCHIBALD/WILLIAMS PAGE 25

News Tajer fires a salvo, Shazam branches out and angst over agencies.

Download Battle in the bush, duelling fast-food icons and racing newsrooms.

Opinion Bram Williams and Peter Vogel: It’s all in how you lose control, and much ado about nothing.

Smartarse Grant Rutherford: What sort of show would we use to showcase the advertising life?

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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