Mashable has launched its much awaited Australian site as well as launching a “Hero Unit”, that elevates timely and breaking editorial content above the three columns to the top of the site.
The 'Hero Unit' has gone live across Mashable globally and allows editors to position stories at the top of the site so its audience is able to find the most pressing content first.
Mashable Australia will be overseen by Jenni Ryall who joined the company in June as Australia editor and is based in Sydney.
The site is Mashable’s first country edition and will be followed in the coming months by Mashable UK, edited by Blathnaid Healy as UK editor and Tim Chester as UK deputy editor.
“I’m very pleased with the content and important work that Jenni has been doing over the past few months, from reporting on the Hong Kong protests to Australian culture,” said Jim Roberts, chief content officer and executive editor of Mashable.
“I look forward to continuing the expansion of coverage in Australia, the Asia-Pacific region and internationally as a whole.”
Mashable coming to Australia follows an influx of global sites eyeing off the Australian audience.
Buzzfeed joined the Australian landscape in January this year and most recently was followed by the BBC who launched its Australian operation this month.
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Lenovo is about to dump $10m on marketing for Australian launch
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