Johnson & Johnson confirms global review, keeps mum on local review

James McGrath
By James McGrath | 28 May 2015

Secrecy surrounds the fortune of the Johnson & Johnson global media review, with neither company nor incumbent agency OMD Sydney commenting on the intention of the FMCG giant.

Local representatives confirmed the global media pitch, but refused to be drawn on whether it was actively scouring the market for an alternate agency.

“Johnson & Johnson is conducting a global agency review across the company’s consumer, pharmaceutical and medical device businesses and brands,” a spokesperson said in a statement.

“Our goal is to ensure we have the best media capability in strategy, planning and buying against evolved business strategies and marketing frameworks for Johnson & Johnson’s business sectors and brands around the world.”

It is thought at this stage that the global review will impact the Australian market, but several parties close to the matter have been quiet on whether the global review will include an individual Australian component, or whether the agency review will take place on a regional basis.

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