Joe Pollard to exit Telstra in management overhaul

Lindsay Bennett
By Lindsay Bennett | 30 July 2018
Telstra CMO Joe Pollard, Brandcast 2016

Telstra CMO Joe Pollard is one of several senior execs that have been cut from the telco following an overhaul of its management.

Pollard, one of Australia's most high profile marketers, joined Telstra in 2014. She was promoted in 2015 to lead the business' entire marketing function. Her role will not be directly replaced after she leaves in August.

Prior to Telstra, she held a number of senior roles in the industry as both the CEO of Publicis Mojo and then Ninemsn. She also was the marketing director for Nike Japan back in 2004. 

Telstra's chief financial officer Warwick Bray and its head of its technology strategy Stephen Elop are also in the firing line and will depart the business in October.

CEO Andy Penn has announced the appointment of former SBS CEO Michael Ebeid and Reliance Jo India executive Nikos Katinakis.

Ebeid, who announced his departure from government broadcaster SBS earlier this month, becomes head of enterprise and Katinakis has been named head of networks and IT.

The management shake-up follow Telstra's announcement last month that it would be shedding as many as 9500 jobs over the next three years to save an additional $1 billion of costs by 2020.

Penn said the changes "simplify and streamline" Telstra's structure to remove duplication, hierarchy and silos across the organisation.

"It will help us improve the service that we provide to our customers, the efficiency of the business and our competitiveness, as well as increase our productivity and reduce costs,” Pen says.

“I am excited to be announcing three significant external hires today. Both Michael Ebeid and Nikos Katinakis bring with them significant experience across a range of industries, including telecommunications, and will be instrumental in Telstra’s transformation."

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