Joe Pollard takes the reins at Publicis Mojo

By By David Blight | 14 June 2012
Joe Pollard and Jean-Yves Naouri.

Former Ninemsn boss and Nike marketer Joe Pollard has been appointed chief executive of Publicis Mojo, as the agency's current leaders Graeme Wills and Nicholas Davie prepare to step down.

Her appointment was revealed today by Publicis Worldwide executive chairman Jean-Yves Naouri, who is in Sydney.

Pollard will commence the new role on 26 June, and will report directly to Naouri.

The move follows AdNews' revelation at the beginning of the year Publicis was increasing its stake in Mojo, with a $50 million takeover that would see local executives sell off their 40% stake in the business.

Following the acquisition, Publicis Mojo's executive chairman Graeme Wills and chief executive Nicholas Davie are set to step down from their roles.

However, Publicis said they would both provide Pollard with support to ensure a “smooth client transition”.

Most recently, Pollard was chief executive at Ninemsn. She also worked for ten years at Nike, holding positions as chief marketing officer at Nike Japan, and also as global director of media, digital and brand content.

Naouri said: “ Joe has a wealth of experience across all aspects of marketing and communications. Given her time on agency side, client side and recently running the largest digital publisher in Australia, I believe she brings a unique set of skills to Publicis Mojo in helping drive our clients’ business forward.

“Publicis Mojo is one of Publicis Worldwide most important operations and has always been a beacon in terms of strategic drive and creative leadership. I am very excited that Joe has accepted to take the helm of this unique operation.

Pollard said: “I am excited to be taking on this new challenge. Publicis Mojo has an amazing roster of world-class clients who are facing complex business challenges. I look forward to working with them and the entire team at Publicis Mojo in being a key partner to help drive their business success.”

Pollard was placed by executive search firm Hourigan International, after the company was approached by Publicis to undertake a global search.

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