James Corden voices Sainsbury's Christmas spot

Sarah Homewood
By Sarah Homewood | 15 November 2016
Credit: Sainsbury's YouTube channel

Talk show host and the mind behind carpool karaoke, James Corden, has thrown his voice behind Sainsbury's 2016 Christmas ad.

The spot, which at over three minutes long could be classified as a short film, tells the story of an overworked dad trying to get everything done before Christmas.

The main character is struggling to find the time for his family, in-between going to work and attempting to buy everything he needs for Christmas, so he decides to create a clone of himself to give his family what they really want for Christmas – time with him.

More than 180 people worked on the animated film, with award winning director Sam Fell overseeing the project alongside Flight of the Conchords comedian, musician and producer, Bret McKenzie, who composed the song featured in the ad.

Sainsbury's current agency AMV BBDO also worked on the spot, however this is the last work they'll do for the brand. The account moves to W&K London in January after 40 years.

AMV BBDO were responsible for the recent Christmas ads for the brand including Mog the Cat and it's recreation of Christmas Day in 1914 in 2014.

The ad also supports a good cause, with Sainsbury teaming up with the Great Ormond Street Hospital to help families be together. According to the brand, more than 50% of children treated at Great Ormond Street Hospital are from outside of London, so it's raising money to fund accommodation that means patients’ families can stay close by in difficult times.

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