Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This time we speak to Nova GM Peter Colosimo.
Duration in current role/time at the company:
Nine months in my current role and four years at Nova Entertainment
In one sentence, how would you describe what the company does?
We create content that is loved and shared by audiences, wherever they are.
What does your role involve?
Creating an environment for our people to perform the best work of their careers and deliver the profit expectations of our shareholders.
Within the last six months/year, what stands out as the company’s major milestones?
Over the past six months Nova Entertainment has invested in a significant brand study to provide more insight than ever before and put Nova in a position to further develop its strong audience connection now and for the future. Nova’s reinvigorated look and feel in 2017 is designed to continue to ensure Nova’s image remains the dominate radio brand for the under 40 audience. While the Nova brand has had a refresh, we have delivered the nuber one FM Melbourne and Sydney radio brands in Smooth FM targeting 35-54 year olds and both brands have been underpinned by our Commercial team, where we were crowned the ‘Sales Team of the Year’ across all media, as voted by our industry partners. Our Create team was also been voted the number one Cross Platform media partner through Media I.
Best thing about the industry you work in:
Across 16 years of working in radio I have never had a day where I have been bored and not excited about the challenging work that radio throws at you.
Previous industry related companies you have worked at:
Australian Radio Network.
Career-wise, where do you see yourself in three years’ time?
Ultimately I would like to be part of leading the Melbourne Executive team to be successful at achieving the aspirations of the business, by making Nova Entertainment Melbourne the most successful and profitable radio business in market.
What is the elephant in the room? The thing that no one is talking about – but they should be.
The elephant in the room that no-one is talking about is the fact that there is not enough discussion on the influence of radio on multimedia campaigns, specifically the impact that radio has on digital attribution.
We have worked with two advertising agencies who have applied strong attribution work to radio and digital campaigns. As a result they've seen significant increases in their clients' ROI by identifying the impact that radio can have on driving consumers to digital platforms - to research and directly purchase goods and services.
Tell us one thing people at work don’t know about you?
I do transcendental meditation every morning.
Top networking tip:
Make contact when you say you will make contact.
My favourite restaurant for a business lunch is:
My favourite advert is:
The Budweiser – ‘Bud Light Real Men of Genius Series’ radio campaign
My must-have gadget is:
My favourite media is:
My favourite TV show is:
‘Making a Murderer’
The last book I read:
The Art of Happiness – The Dalai Lama
My mantra / philosophy is:
Don’t let perfect get in the way of better.
I got into the industry because:
I was buying radio inventory for a business I was working part time at during my degree and I enjoyed the energy and people around it.
If I wasn't doing this for a living, I'd be:
Selling chocolates in the family businesses
In five years' time I'll be:
Working in radio.
Define your job in one word:
What's your poison:
Want more radio profiles?
Industry Profile: SCA's head of content for Hit Network Gemma Fordham
Young Guns: SCA director of social media Chris Ledlin
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