Industry Profile: Mamamia MD Kylie Rogers

Lindsay Bennett
By Lindsay Bennett | 6 September 2016
Kylie Rogers

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia.

It aims to shed light on the varying roles and companies across the buzzing industry. Last week we spoke to Fairfax customer marketing director, Michael Laxton.

Today we head to Sydney to speak to Mamamia managing director Kylie Rogers.

Duration in current role/time at the company:

One year as MD, two years at the company.

In one sentence, how would you describe what the company does?

Mamamia creates and curates great digital content by women for women.

In one sentence, what does your role involve?

Delicately balancing the daily requirements of a 24/7 news cycle with the strategic growth priorities of a content business in an ever changing digital industry.

Within the last six months/year, what stands out as the company’s major milestones?

There’s many, BUT the major highlights are:

1. Celebrating four million podcast downloads six months ahead of schedule,
2. Launching our new product Spring.St in New York,
3. Successful Mamamia brand migration resulting in 22% audience growth,
4. and our Screen Australia/Mamamia Entertainment video partnership.

Best thing about the industry you work in:

The pace, the people and the passion.

Previous industry related (ad land/ad tech) companies you have worked at:

Network Ten.

Career-wise, where do you see yourself in three years time?

Who knows, but I do know I’ll be passionately working hard.

Tell us one thing people at work don’t know about you?

I have zero secrets so they know it all, even the fact I accidentally broke a lady's leg at a Guns and Roses concert years ago…

Top networking tip:

It’s simple. Be authentic and generous with your time.

My favourite restaurant for a business lunch is:

Nomad. It’s five steps from my office.

My favourite advert is:

It’s a toss up between Channel 4’s Paralymics “We are the Superhumans” ad and Spike Jonze’s Kenzo ad.

My must-have gadget is:

IPhone and Frends headphones.

My favourite media is:


My favourite TV show is:

It was the Kettering Incident until the final episode… Probably OITNB.

The last book I read:

The One That Got Away by Caroline Overington

My mantra / philosophy is:

Positive Mental Attitude.

I got into advertising/ad tech/marketing etc because:

It sounded exciting working for a TV network when I finished uni.

If I wasn't doing this for a living, I'd be:

Interior designer or Indigenous art gallery owner.

In five years' time I'll be:

An interior designer or indigenous art gallery owner.

Define your job in one word:


What's your poison:

WINE. Any color sadly.

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