Foxtel launches 2016 sports season with major marketing push

Lindsay Bennett
By Lindsay Bennett | 7 February 2016

Foxtel and Fox Sports are kicking off a major marketing push with a promotional campaign designed to launch the 2016 sports season, including coverage of Australia’s winter codes and motorsports.

Dubbed, ‘We’re a FoxSporting Nation,’ the campaign will feature a series of television and radio commercials and print and cinema ads, along with digital display and video to promote the line-up of live Australian sport Foxtel and Fox Sports will be broadcasting this year.

The campaign, created by Cummins&Partners, Sydney, takes a fun look at Australia’s sport history and evokes the memories of our most iconic sports moments as well as creating quirky comparisons to other nations to show Aussie’s distinct passion for sport. There is one comparison that plays on Swede’s love for saunas.

A unique part of the campaign is the ability to watch ad-break free coverage of any sport. People can also watch their favourite sports anywhere, anytime through the Foxtel Go app.

Foxtel’s executive director of television, Brian Walsh, says: “We’re a FoxSporting Nation’ recognises Australia’s legacy as a sport loving country and reminds fans that regardless of your sport, your team or whether you’re a die-hard fan or a weekend watcher, Foxtel is the place to see, for the first time ever, every game, every team, every week, live and ad-break free.”

Also in 2016, Foxtel’s nine dedicated sports channels – Fox Sports, ESPN, Eurosport and Sky Racing – will broadcast hours of live and exclusive coverage for subscribers across major national and international sports including golf, cricket, tennis, cycling, racing, surfing, netball, NBA and NFL.

In November, following news that Optus won the bid for the exclusive Australian rights to the Barclays Premier League, Fox Sports aired its disappointment at the news, as rumours flew over who the telco could on-sell the broadcast rights to.

FSA0006BRA30 from Brand Team on Vimeo.

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