DDB Melbourne has promoted Sarah Bailey to managing partner as part of its wider management restructure announced in February.
Bailey has been with DDB Melbourne for nearly 13 years, most recently as group business director, and will work with recently appointed managing director of the agency, Dion Appel.
“We’re focused on consumer centricity to deliver best in class thinking and creative to help our clients’ businesses grow,” Appel said.
“A big part of getting our new model right is working with the smartest and sharpest talent - a profile fitting of Sarah Bailey.”
AdNews revealed in February that DDB Melbourne had restructured its senior management with RAPP MD David Brown and DDB chief creative officer Darren Spiller appointed as joint leaders across the business units.
In June, the agency shifted its company strategy and vision to building brand love with a focus on the people, the culture and the clients.
“She combines her excellent interpersonal skills with a sharp intellect and strong business acumen to deliver exceptional results,” Brown said.
“The appointment of Sarah Bailey to managing partner is very much in line with our new company strategy and vision; to build brand love.”
Bailey said that now more than ever the industry's focus should be on “great creative ideas”.
“I still really believe in the power of creativity and want this to be what more of our conversations with clients are about. I’m excited to be a part of bringing great ideas to life in our new model and to build the profile of business management as being critical in this process."
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