Porsche Cars Australia has named DDB Melbourne as its new creative agency following a competitive pitch, with the agency beating out incumbent creative agency, The Ross Partnership.
DDB Melbourne will lead a creative and integrated marketing communications strategy to continue to assert Porsche as the leading sports car brand in Australia.
Porsche director of marketing Toni Andreevski said the insights and bold attitude of the team at DDB Melbourne will be fundamental to driving the Porsche brand forward.
“We are delighted to be partnering with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to embrace our longstanding loyal customers,” Andreevski said.
“It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results. The team at DDB Melbourne led by David Brown and Darren Spiller are an excellent fit with our business and bring a strong understanding of the passion and vision of the Porsche brand.”
David Brown group managing director at DDB told AdNews that working with Porsche fits with where the agency is looking to head as well as with its recently unveiled love focused mantra.
“The way they [Porsche] spoke about their company being a Porsche family from a global perspective, that's very much where we've been trying to create in Melbourne, which is the part of the family and we're in it together, and we'll take responsibility for where clients are heading. To do this with a brand like Porsche is a great opportunity for us,” he said.
DDB Melbourne will work closely with Porsche’s media agency, PHD Melbourne. The agency takes the wheel on the work from 1 September.
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