Clemenger BBDO Melbourne and production company Finch have taken home the top gong for Sustainable Development Goals at Cannes Lions International Festival of Creativity on day five.
They won both a Grand Prix and Silver Lion for The Lion's Share created with foundation partner Mars Australia.
The Lion’s Share is an initiative that sees brands commit 0.5% of their media spend for any ad featuring an animal into funding that goes towards the conservation of wildlife and animal welfare.
It has been backed by the likes of Sir David Attenborough and the United Nations.
The initiative, announced at Cannes Lions last year, was co-founded by Finch boss Rob Galluzzo and Christopher Nelius.
There were 834 entrants for the Sustainable Development Goals category, of which 80 made the shortlist. Australia had 17 entrants with two works making the shortlist three times.
This year Australia has 944 entries in the Cannes Lions International Festival of Creativity, compared to 1,047 in 2018 and 1,447 entries in 2017.
To get involved or help with The Lion's Share, visit here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com