Promo and Activations Lions shortlist: GAYNZ could be crowned queen

Lindsay Bennett
By Lindsay Bennett | 20 June 2016
Image: Cannes Lions Twitter

Whybin\TBWA Melbourne has taken the lead in the shortlist of Cannes Promo & Activation Lions, with five pieces of work making the shortlist.

The agency has scored two nominations for its GAYNZ campaign for ANZ, in the Use of Customer In-Store Experience category and the Financial Products and Services campaign.

Whybin\TBWA launched GAYNZ in February, overhauling an ANZ branch on Oxford Street with a flower arch, baroque and tropical stylings. It also received two nominations for its Equal Future campaign.

A total of 25 entries from Australia made the shortlist, with Saatchi & Saatchi Sydney receiving four nominations for its LandCruiser Emergency Network and Leo Burnett Sydney also receiving four nominations for its work with Samsung, GIO and Headspace.

DDB Sydney, Grey Melbourne and Clemenger BBDO Melbourne made the shortlist, with three nominations each.
Australian agencies scoring one finalist include Leo Burnett Melbourne, DDB Melbourne, Y&R Brisbane, GPY&R Melbourne and J. Walter Thompson Melbourne for its To Russia With Love campaign.

Australian Finalists:

DDB Sydney, Volkswagen Australia, The Naked Ute
DDB Sydney, The Sydney Opera House, #ComeOnIn
Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network (x4)
Whybin\TBWA Melbourne, ANZ, GAYNZ
Whybin\TBWA Melbourne, ANZ, Equal Future
Whybin\TBWA Melbourne, Australian Volunteer Coast Guard, SeaBay
Leo Burnett Sydney, Samsung Australia, brainBAND
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum
Leo Burnett Sydney, GIO Insurance, Fuel The Fire
Leo Burnett Melbourne, Headspace, Reword
DDB Melbourne, Kidsafe, The Unconventional Oven
Grey Melbourne, MS Australia, This Bike Has MS
Y&R Brisbane, Minor DKL Food Group, The Bloquet
GPY&R Melbourne, Minus 18, You're Accepted
Clemenger BBDO Melbourne, Pedigree, Hearts Aligned
Clemenger BBDO Melbourne, CUB, The Laziest Competition Ever
J. Walter Thompson Melbourne, Melbourne Queer Film Festival, To Russia With Love

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