Brands get spooky for Halloween

Lindsay Bennett
By Lindsay Bennett | 31 October 2016
A social post from Woolworths for Halloween

As Halloween arrives, AdNews is looking at the best themed activations this year.

While it was once only an American tradition, plenty of Aussie brands are jumping in on the fun and cashing in on the spooky season.

From a killer outdoor campaign to fast food companies pulling out the pranks, these are the brands getting into the Halloween spirit.

Woolworths switched it up this Halloween with a video encouraging people to pick watermelon over candy:

Coles created some Halloween-themed recipes:

coles halloween 2016

Uber paired up with M&M's to deliver chocolate treats and last minute costumes to customers:

uber halloween 2016

Diageo released a gloomy Halloween cocktail:

diageo halloween

In the battle for the best dressed donut, Krispy Kreme and Doughnut Time pulled out their best dressed donuts. 

Krispy Kreme:

krispy kreme halloween

Doughnut Time's unveiled "Stranger Rings":

doughnut time halloween

Wizz Fizz went wild with an outdoor campaign reminding Aussies to stock up on the sweet stuff for trick-or-treaters:

wizz fizz halloween campaign

Peta compares meat-eaters to serial-killers to create a satirical Halloween video with a strong message:

Hungry Jack's took to pranking its customers' friends to promote its Halloween-themed Whopper Burger:

Snicker's launched a not-so-scary Jack O’Lantern special for the holiday:

ANZ used the holiday to promote its ATMs:

It's not only brands that want to be involved - Snapchat launched a series of Halloween-style filters:

snapchat halloween

Hungry Jack's also launched a sponsored filter on Snapchat filter today:

snapchat halloween hungry jacks

Hunting for Candy? Pokémon Go has got your covered: 

pokemon go halloween

Burger King dressed up as the ghost of McDonald's in this scary good Halloween prank:

Carnival Australia got in the Halloween spirit with parasailing, wakeboarding and water-skiing witches:

Coca-Cola got on board with some costume content:

Audible created this social post promoting its scary listens collection:

Make up brand Mac is in its element with these monster make up tutorials:

mac halloween

Have you seen any Halloween posts that have made you shiver? Email

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