As Halloween arrives, AdNews is looking at the best themed activations this year.
While it was once only an American tradition, plenty of Aussie brands are jumping in on the fun and cashing in on the spooky season.
From a killer outdoor campaign to fast food companies pulling out the pranks, these are the brands getting into the Halloween spirit.
Woolworths switched it up this Halloween with a video encouraging people to pick watermelon over candy:
Coles created some Halloween-themed recipes:
Uber paired up with M&M's to deliver chocolate treats and last minute costumes to customers:
Diageo released a gloomy Halloween cocktail:
In the battle for the best dressed donut, Krispy Kreme and Doughnut Time pulled out their best dressed donuts.
Doughnut Time's unveiled "Stranger Rings":
Wizz Fizz went wild with an outdoor campaign reminding Aussies to stock up on the sweet stuff for trick-or-treaters:
Peta compares meat-eaters to serial-killers to create a satirical Halloween video with a strong message:
Hungry Jack's took to pranking its customers' friends to promote its Halloween-themed Whopper Burger:
Snicker's launched a not-so-scary Jack O’Lantern special for the holiday:
ANZ used the holiday to promote its ATMs:
It's not only brands that want to be involved - Snapchat launched a series of Halloween-style filters:
Hungry Jack's also launched a sponsored filter on Snapchat filter today:
Hunting for Candy? Pokémon Go has got your covered:
Burger King dressed up as the ghost of McDonald's in this scary good Halloween prank:
Carnival Australia got in the Halloween spirit with parasailing, wakeboarding and water-skiing witches:
Coca-Cola got on board with some costume content:
Audible created this social post promoting its scary listens collection:
Make up brand Mac is in its element with these monster make up tutorials:
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