Brands jump on #SmashedAvo gate

Rosie Baker
By Rosie Baker | 21 October 2016

Hipsters were encouraged to rethink their brunch habits if they ever want to get on the property ladder according to Bernard Salt in his weekend column last Sunday, but now brands are getting in on the #SmashedAvo bandwagon - just in time for the weekend.

Salt's scathing attack on brunch has made the weekend indulgence a guilt-ridden experience and as the weekend nears many millenials will be wondering what guilt-free bunch they can opt for instead. Perhaps something that won't wreck their chances of ever owning a home.

But brands have rallied to give a glimmer of hope that brunch isn't over yet.

ME Bank was the first cab off the ranks with its flat lay social media posts designed to spruik its home loans payments that it says allow people to keep their avo-eating lifestyle at the same time as buying a home.#SmashedAvo

Uncle Toby's, the classic breakfast porridge, is pushing it oats as the alternative for those who are now wrecked with guilt over spending on overpriced smashed avo bunch. #savingforacastle

Today Uber Eats also jumped on the trend offering to cover the costs of a weekend indulgence for new users of its Uber Eats service. And delivery is free too.

It has teamed up with 25 restaurants in five metro cities to offer “Smashed avos without the side of smashed dreams”.


“Well, millennials, we too share your love for the humble avocado and we support your right to a guilt free brunch,” the ride-sharing app says in a blog post today.


Australian Avocado's, the representative industry body for the Australian avocado industry, launched a tongue-in-cheek #MakeBrunchNotWar petition.

 Have you seen any other brands jumping on the avo crisis? If so email us

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit

comments powered by Disqus