Bohemia Group appoints Theo Zisoglou to GM role

Josh McDonnell
By Josh McDonnell | 17 June 2019

Bohemia Group has appointed Theo Zisoglou to the role of general manager, AdNews can reveal.

Zisoglou, who was previously the head of media and investment for the M&C Saatchi majority-owned agency, joined the business in 2016 as chief investment officer.

Prior to his role with Bohemia, Zisoglou had been head of training with Match Media (now Spark Foundry), while also holding director and manager roles at Ikon and Mediacom.

It is understood Zisoglou will still continue to report to the agency's current CEO and founder Brett Dawson.

"Bohemia is thriving in Sydney and Melbourne and this promotion is both recognition of the capability Theo has developed over the last three years and also the level of care he has done it with," Dawson told AdNews.

"He has done a brilliant job balancing the growth of our clients, new and existing, with the growth and well being of our people."

The agency has also appointed former 303 MullenLowe digital marketing director Esteban Martinez to the role of performance director.

Last year, the agency celebrated its seven year anniversary, with Dawson telling AdNews that business was on track for its best year financial to date, while still considering itself "fiercely independent" despite the new ownership structure.

Earlier this year, Bohemia appointed James Boardman as the media agency's national strategy director, a newly created role within the business.

Boardman joined from GroupM agency Wavemaker, where he held the same role for more than two years.

Over the last 12-months, Bohemia has won key accounts including Harris Scarfe, Racing Victoria, Plush, Employsure and The University of Western Sydney.

The agency also ramped up its presence in the Melbourne market, with the office led by media director Sam Westaway.

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