Ben Sharp resigns from ADMA after two weeks

Pippa Chambers
By Pippa Chambers | 6 May 2018
Ben Sharp

Newly-appointed MD of Association for Data-driven Marketing and Advertising (ADMA), Ben Sharp, has exited the business, AdNews can reveal.

Sharp, who was APAC vice president of global retargeting business AdRoll prior to joining ADMA, had been in the role just two weeks. It's thought he resigned.

Reasons for his exit are not fully clear, but in a statement to AdNews this afternoon, ADMA confirmed, saying: “ADMA and Ben Sharp have agreed to part ways, effectively immediately.

"All ADMA operations remain under the competent guidance of AADL acting CEO Steve Sinha until we appoint a replacement managing director for ADMA. We wish Ben well in his future endeavours. ADMA has an exciting future ahead and we look forward to sharing further updates in due course."

ADMA said it would not be commenting further.

Sharp joined ADMA after its CEO Jodie Sangster left late April. Entrepreneur Sharp, who also invests in several Aussie startups, has more than 20 years of experience in senior ad tech, digital marketing, publishing and advertising roles at companies including Allure Media, Yahoo AU/NZ and Yahoo7.

Sangster moved to a role as CMO liaison lead at IBM Watson; the computer company's artificial intelligence division.

She left ADMA after seven years running the business, as well as the broader Australian Alliance for Data Leadership (AADL) network.

Rumours of her impending exit reached AdNews at the time but the organisation and Sangster directly denied she was leaving.

Steve Sinha took on the AADL CEO role in the interim, while the group hunted for a permanent CEO - which is yet to be filled.

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