The Association for Data-Driven Marketing and Advertising (ADMA) has appointed former AdRoll boss Ben Sharp as its new managing director.
Sharp replaces Jodie Sangster, who has is leaving at the end of April for a role at IBM Watson.
Sharp brings nearly 20 years of experience in senior adtech, digital marketing, publishing and advertising roles at companies including Allure Media, Yahoo! AU/NZ and Yahoo!7.
“Ben’s extensive and varied experience builds solidly on the momentum Jodie Sangster has built for ADMA over the past seven years. She leaves the Association in great shape, and Ben will bring a great new perspective and drive ADMA’s next phase of growth,” said Australian Alliance for Data Leadership chairman Steve Brennen.
“As data becomes increasingly integral to business, government and consumers we are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.
Sharp said he intends to focus strongly on education to support the critical industry need and to broaden the benefits ADMA provides. he will also help the body expand its reach and influence, including increasing government representation, delivering best in market events and networking opportunities, as well as further growing the IQ educational platform.
“I'm hugely excited to join ADMA at a critical time where the collision of data, CX, and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” Sharp said
“ADMA is a 50 year old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600 member organisations, and the industry at large, that wants to be informed, stay connected and achieve professional and commercial growth.”
Sharp will commence on 4 April. Steve Sinha remains acting CEO for the Australian Alliance for Data Leadership group until a permanent CEO is found.
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