McCann Melbourne’s "Dumb Ways to Die" campaign for Metro Trains and Ogilvy & Mather Sydney’s "Share A Coke" have landed in the top 12 list of The Gunn Report’s 'Cases for Creativity 2014'.
The study identifies campaigns from across the globe that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness, as well as the impact they have made by the number of times they have been shared across the web.
Representing the high watermark of advertising achievement, the 12 campaigns accomplished great feats in 2014. Traditional TVCs sit alongside PR stunts, technology experiments, and simple, old-fashioned consumer promotions.
Created by BBDO, BETC, Leo Burnett, Mayo Publicidad, McCann, Ogilvy & Mather, Saatchi & Saatchi and TBWA, the 12 campaigns hail from Argentina, Australia (x2), Brazil (x2), France, New Zealand (x2), Peru (x2), UAE and USA.
The Cases for Creativity 2014 are:
1. "A Boy And His Atom" for IBM by Ogilvy & Mather, USA
2. "Baby&Me" for Evian by BETC Paris, France
3. "Bentley Burial" for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
4. "Catch a Million" for DB Breweries by Saatchi & Saatchi, New Zealand
5. "Dumb Ways to Die" for Metro Trains Melbourne by McCann Melbourne, Australia
6. "Happy ID for Coca-Cola" by McCann Erickson, Peru
7. "Mistakes" for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
8. "Potable Water Generator" for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
9. "Share A Coke" for Coca-Cola by Ogilvy & Mather Sydney, Australia
10. "The 1000 Miles of Luca" for Consejo Publicitario Argentino by TBWA, Argentina
11. "The Autocomplete Truth" for UN Women by Memac Ogilvy - DXB, United Arab Emirates
12. "The Unlaunch of the Volkswagen Kombi" for Volkswagen by Almap BBDO, Brazil
To view in full The Gunn Report's Cases of Creativity 2014, visit www.gunnreport.com
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