McCann Melbourne wins AGL pitch

By AdNews | 8 January 2015

Energy firm AGL has appointed McCann Melbourne as its new brand and advertising agency, following a competitive pitch.

Three other agencies were involved in the pitch process, which was started in October last year, including incumbent GPY&R. GPY&R has held the account since winning it in 2007.

McCann Melbourne managing director Adrian Mills said: “AGL is a blue chip Australian marketer are we are excited to be working with a client with whom we share common values and a mutual ambition. The AGL team are brilliant and the brand has tremendous potential.”

 

AGL brand and communications manager Christine Tomaras acknowledged the work of the other agencies invovled in the pitch and welcomed McCann to the team.

“We are delighted to welcome McCann to the AGL team. The insights, strategy and creative ideas they presented were outstanding and we look forward to working together,” said Tomaras.

“We want to thank all the agencies that participated in the pitch process. We also thank the talented people at GPY&R for their contribution and passion for the AGL business over the past seven years and wish them all the best for the future.”

AGL recently renewed its contract with its media agency Maxus Australia for a further three years. Maxus have held the account since 2011.

The win follows a raft of senior hires by McCann over the past few months including creative director David Ponce de Leon and digital director Tony Prysten.

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