YouTube has revealed what ads Aussies were watched most from April to June this year, with a domestic violence awareness campaign topping the list.
The government funded PSA garnered more than 550,000 views, taking a stance against the cycle of violence in Australian families.
Whybin\TBWA's Virgin Mobile and Leo Burnett Melbourne's iSelect ads made the list, joined by spots from the Liberal Democrats, Uniqlo and Bonds.
Google head of YouTube and ads marketing, Chris Dodson, says the variety of ads in the top 10 shows that engaging content is not restricted to a certain length, brand or topic.
“Many of the top ads this quarter, on both mobile and desktop, have strong social messages. The Department of Social Services’ ad about violence against women takes out top place on the standard leaderboard and is the second most watched on mobile,” Dodson says.
“Similarly, Samsung’s ‘Rethink Role Models’ ad shows how impactful content can capture viewer attention.”
Google also pulled the top five ads on mobile, recognising that more than 50% of YouTube view time now comes from mobile devices. On this list, Samsung and Sportsbet made the cut.
See below for the YouTube leader board:
Respect - The Department of Social Services
Mixers – Tic Tac ANZ
The World’s First Auction Powered by Data – Virgin Mobile
Find the Guy – Uniqlo
The ad the Liberals want to ban - Liberal Democrats
Big Bonds Sale – Bonds
Flexiroam X - Jetski Sidecars – Flexiroam
A day in the life of an Open Colleges student - Yvonne – Open Colleges
Always get it right - iSelect
Top five YouTube ads watched on mobile
Wool Jackets - Uniqlo
Respect - The Department of Social Services
Rethink Role Models: The Australian Netball Diamonds -Samsung Australia
Always Get It Right - iSelect
If Footy Was Run Like A Worksite - SportsBet
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