Yolo's creative partner, Paul Fenton, spent 60 seconds with AdNews, talking about the industry, his philosophy and why pimply-faced boys are going to want to leave his daughter alone in five years time.
My favourite restaurant for a business lunch is:
Unfortunately business lunches are few and far between. I did go to Cho Cho San a couple of weeks ago and it was fantastic. Bar Reggio on Crown Street used to be a favourite.
My favourite ad is: I guess it depends on what you call an ad these days. DC Shoes did a series of incredible short films with co-founder Ken Block.
My must-have gadget is: My whipper snipper.
My favourite media is: I love them all, as long as they have a cool idea attached to them.
My favourite tv show is: My daughter and I have been watching re-runs of Cheers lately … very funny scripts.
The last book I read: It’s super bloody nerdy … How to think like Sir Alex Ferguson – The Business of Winning and Managing Success. Sir Alex is a very clever man and we now only hire footballers at Yolo.
My mantra / philosophy is:
I guess the obvious answer would be ‘YOLO’. but ‘no shortcuts’ is something I also strongly believe in.
I got into the advertising industry because: My brother Alex told me I’d be paid good money for drawing and colouring in all day.
If I wasn’t doing this for a living, I’d be: Playing centre forward for Liverpool FC.
In five years’ time I’ll be: Telling pimply-faced young boys to bugger off and “leave my daughter alone or I’ll chop all your dicks off!”
Tell us a joke: Bacon and eggs walk into a bar and order a beer. The bartender looks them up and down and says: “Sorry, we don’t serve breakfast here.”
Define your job in one word:
What’s your poison?: White wine.
What animal are you most like?: Is there an animal that eats loads and loads of chocolate? If one exists, then I’m that animal.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org