60-second interview: Yolo's Paul Fenton

By AdNews | 3 June 2015

Yolo's creative partner, Paul Fenton, spent 60 seconds with AdNews, talking about the industry, his philosophy and why pimply-faced boys are going to want to leave his daughter alone in five years time.

My favourite restaurant for a business lunch is:

Unfortunately business lunches are few and far between. I did go to Cho Cho San a couple of weeks ago and it was fantastic. Bar Reggio on Crown Street used to be a favourite.

My favourite ad is:  I guess it depends on what you call an ad these days. DC Shoes did a series of incredible short films with co-founder Ken Block.

My must-have gadget is: My whipper snipper.

My favourite media is: I love them all, as long as they have a cool idea attached to them.

My favourite tv show is: My daughter and I have been watching re-runs of Cheers lately … very funny scripts.

The last book I read:  It’s super bloody nerdy … How to think like Sir Alex Ferguson – The Business of Winning and Managing Success. Sir Alex is a very clever man and we now only hire footballers at Yolo.

My mantra / philosophy is:

I guess the obvious answer would be ‘YOLO’. but ‘no shortcuts’ is something I also strongly believe in.

I got into the advertising industry because: My brother Alex told me I’d be paid good money for drawing and colouring in all day.

If I wasn’t doing this for a living, I’d be: Playing centre forward for Liverpool FC.

In five years’ time I’ll be: Telling pimply-faced young boys to bugger off and “leave my daughter alone or I’ll chop all your dicks off!”

Tell us a joke: Bacon and eggs walk into a bar and order a beer. The bartender looks them up and down and says: “Sorry, we don’t serve breakfast here.”

Define your job in one word:


What’s your poison?: White wine.

What animal are you most like?: Is there an animal that eats loads and loads of chocolate? If one exists, then I’m that animal.


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