Yolo's creative partner, Paul Fenton, spent 60 seconds with AdNews, talking about the industry, his philosophy and why pimply-faced boys are going to want to leave his daughter alone in five years time.
My favourite restaurant for a business lunch is:
Unfortunately business lunches are few and far between. I did go to Cho Cho San a couple of weeks ago and it was fantastic. Bar Reggio on Crown Street used to be a favourite.
My favourite ad is: I guess it depends on what you call an ad these days. DC Shoes did a series of incredible short films with co-founder Ken Block.
My must-have gadget is: My whipper snipper.
My favourite media is: I love them all, as long as they have a cool idea attached to them.
My favourite tv show is: My daughter and I have been watching re-runs of Cheers lately … very funny scripts.
The last book I read: It’s super bloody nerdy … How to think like Sir Alex Ferguson – The Business of Winning and Managing Success. Sir Alex is a very clever man and we now only hire footballers at Yolo.
My mantra / philosophy is:
I guess the obvious answer would be ‘YOLO’. but ‘no shortcuts’ is something I also strongly believe in.
I got into the advertising industry because: My brother Alex told me I’d be paid good money for drawing and colouring in all day.
If I wasn’t doing this for a living, I’d be: Playing centre forward for Liverpool FC.
In five years’ time I’ll be: Telling pimply-faced young boys to bugger off and “leave my daughter alone or I’ll chop all your dicks off!”
Tell us a joke: Bacon and eggs walk into a bar and order a beer. The bartender looks them up and down and says: “Sorry, we don’t serve breakfast here.”
Define your job in one word:
Superwild&crazilyhecticfunstressfulincrediblenessdaily
What’s your poison?: White wine.
What animal are you most like?: Is there an animal that eats loads and loads of chocolate? If one exists, then I’m that animal.
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