60-second interview: M&C Saatchi's Michael Sinclair

By AdNews | 8 May 2015

M&C Saatchi's digital strategy director, Michael Sinclair, spent 60-seconds with AdNews, talking about the industry, his philosophy and slightly dull, lottery-funded documentaries. Read his take on the world below:

My favourite restaurant for a business lunch is ...   

Inconspicuous and expenses-friendly.

My favourite ad is ...       

Still ‘Meet the Superhumans’ by Channel 4 creative.

My favourite media is ...     

Not HAM radio. But everything else is pretty good.

My favourite TV show is ...       

Human Remains. Julia Davis is criminally overlooked.

My must-have gadget is ...       

A powerful laptop. The uglier the better.

my mantra / philosophy is ...   

Not mine. But ‘Walk in stupid’ has always helped.

I got into advertising because ...   

I was lured to a Macromedia event and a charismatic American made a very compelling case.

If I wasn't doing this for a living, I'd be ...             

Making very earnest, slightly dull, lottery-funded documentaries.

In five years' time I'll be ...       

Getting on. Cripes.

Tell us a joke...            

A man said to me, “I'm going to attack you with the neck of a guitar.” I said, “Is that a fret?” (Sorry)

Define your job in one word...    

Bracing.

What's your poison ...      

Anything that works with feijoa.

What animal are you most like ...   

A lemur. Apparently.

A version of this story appeared in the latest issue of AdNews Magazine (1 May). Subscribe to AdNews in Print, or get it on iPad.

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