Independent agency Yolo has won the creative work for Quickflix following a competitive pitch against two other agencies.
Under the arrangement Yolo will work with Quickflix to bring the brand to life and work with Quickflix on retention and acquisition strategies.
Quickflix COO Edward Goff said: “It's been a pleasure working with the Yolo team to date. They demonstrate smart, quick and flexible thinking with a real strength in brand, creative and social. It's always an open and honest conversation.”
The appointment follows the announcement from Quickflix last week that they had entered into an agreement with Foxtel subscription video on demand service, Presto, which will see the service distributed by Quickflix. The agreement enables Quickflix customers to access Presto's content line-up of movies and TV programming.
Yolo creative partner Paul Fenton said Quickflix is an exciting brand in a crowded market.
“It's a tough slog at the moment for Quickflix, trying to find a voice within a crowded category,” Fenton said.
“They’re a challenger brand, which are always the best ones to work on, and it helps that they are a fabulous bunch of people.”
Quickflix recently raised $775,000 from the placement of over 387 million shares to private and sophisticated investors.
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