60-second interview: Nova's Louise Higgins

By AdNews | 10 April 2015

Nova Entertainment COO Louise Higgins spent 60 seconds with AdNews, on being a perfectionist and what she loves about radio.

My favourite restaurant for a business lunch is:
Any restaurant along Melbourne’s Southbank – such an inspiring view over lunch.

My favourite ad is:
Mercedes-Benz’s campaign ‘The best or nothing’. It’s sexy, slick, and is making me seriously reconsider a brand I previously associated with men of my father’s age.

My must-have gadget is:
On the go the iPhone charger – which indicates too much time spent on my phone.

My favourite media is:
Radio in all its glorious forms, both domestic and international. That said, Australia is fortunate to have one of the most competitive radio industries in the world

My favourite TV show is:
The Thick of It. The Malcolm Tucker character on its own is reason to watch, but he also reminds me of a previous boss who I absolutely adored – despite the verbal abuse.

The last book I read:
Thrive by Arianna Huffington. Am yet to implement any of it, but I should.

My mantra / philosophy is:
‘Done is better than perfect’, albeit as a raging perfectionist it’s difficult to always live by.

I got into the media industry because:
Absolute love of radio. Joining the BBC World Service at 22 was truly like meeting my hero.

If I wasn’t doing this for a living, I’d be:
Seriously gutted!

In five years’ time I’ll be:
Hopefully still gainfully employed as a radio executive.

Tell us a joke:
You cannot taste me, until you undress me – Banana

Define your job in one word:

What’s your poison:
A Belgian beer with a good cheeseboard by the side of a pool/beach tops the list.

What animal are you most like?
British Bulldog. If I don’t say it, I’m sure others will!

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