Stimulate the senses

22 August 2014

Some say the sixth sense is the ability to increase brand preference.

Push the button

Aimed to lure in commuters, a new outdoor campaign for Palmolive encourages passers-by to press the big button. The panel then releases the scent of the hand wash that's being advertised. A sort of try before you buy concept. Credits Client: PalmoliveCreative: Adshel Media: MEC

Canon Shine

Canon Australia has launched 'Canon Shine', addressing ‘photo fatigue’ - the result of volumes of life-documenting ‘snaps’ that Australians are exposed to on a daily basis As a roll-on from Canon's recent campaign 'No One Sees It Like You', 'Canon Shine' focuses on the unique perspectives that everyone brings to their photography and...

In Your Face Flavour

What happens when a group of guys come across Arnott’s Shapes and a leaf blower? DDB Sydney's new campaign  “In Your Face Flavour “ has the answer. The campaign shows just how far Shape-lovers will go to for a hit of the snack and a fun, new way to consume your Shapes – if you have a leaf blower handy.Jen Speirs, creative...

A Refreshing Wake Up Call

Canadian Club has chosen April Fools Day to launch its new campaign “A refreshing wake up call” in its latest “Over Beer?” strategy. No, it's not a hoax. Although the TVC has the finer elements of an April Fools prank, the announcement of Canadian Club's pre-mix spirit drink offers a refreshing alternative to beer, “like a...

Surround your senses

Samsung's latest ad puts a boy and his dad in the Colosseum with the gladiators, thanks to the new high tech curved screen that claims to makes viewers feel like they are part of the action.The ad, which was developed by CHI & Partners, London, will air this week. The tagline “Surround your senses” runs throughout the campaign as Samsung looks to spruik...
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