Canon Shine

11 April 2014

Advertiser: Canon
Creative Agency: Leo Burnett Sydney

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Canon Australia has launched 'Canon Shine', addressing ‘photo fatigue’ - the result of volumes of life-documenting ‘snaps’ that Australians are exposed to on a daily basis

As a roll-on from Canon's recent campaign 'No One Sees It Like You', 'Canon Shine' focuses on the unique perspectives that everyone brings to their photography and encourages the use of the lens as a way to change the world, rather than just capture it.

Up to 26 May, Australians are invited to capture an image that represents their unique perspective on the world. All images will be uploaded to a new dedicated microsite where public voting will determine the top 50 images to go before a judging panel who will select the winner, to be announced on 7 July. The winning image will feature in a documentary film, national advertising, and a display at the NSW State Library later this year.

The cross platform campaign also has a social element via #whatdoyousee and will run across channels TV, digital, print, cinema and in-store.

Leo Burnett Sydney
(Strategy and Creative)
Mediacom (Media/Social Media)
Ogilvy PR Sydney (Public Relations)
Possible (Digital)
Harteffect (BTL Creative)

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