Push the button

31 July 2014

Media Agency: MEC Sydney

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What happens when Colgate and Adshel come together? A big, smelly button, that's what.

Aimed to lure in commuters, a new outdoor campaign for Palmolive encourages passers-by to press the big button.

The panel then releases the scent of the hand wash that's being advertised. A sort of try before you buy concept.

Client: Palmolive
Creative: Adshel
Media: MEC

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