It's beginning to feel a lot like Christmas

14 November 2014

Christmas campaigns are getting bigger, bolder and even more emotional, as brands ramp up for the biggest retail time of the year.

Bonds launches first Christmas range for festive season

Glittering gold? Check. Star and confetti prints? Check. Check. Bonds has launched its 2014 Christmas campaign,titled "Shine Bright,"  and it certainly delivers on the promise. It's the first time the retailer has created a product range specifically for the festive season, which a newly released TVC to match. Directed by Campbell Hooper of The Sweet Shop,...

'Tis the season for gift giving. Luckily Target can help... for less

Whether that gift is a water pistol for your grandson, a beach set for mum and dad or nail polish for that older brother who sits in his room listening to metal. Target has you covered. The campaign, by AJF Partnership, continues the retailer's emphasis on getting more for less, with the tagline "Give the Perfect Gift For Less," summing up what everyone...

Kmart launches eight week Christmas countdown

Kmart is counting down to Christmas and is kicking off the countdown by featuring toys and fashion, while also reminding viewers of Kmart's low prices. The campaign via BWM Melbourne consists of eight separate TVCs for the eight weeks until Christmas.  Kmart has ditched the traditional red and green and opted for bold colours to create a "bigger and...

Guess who bought a Jeep this year?

Jeep has got into the Christmas spirit this year with a new campaign for the festive season. The TVC shows Santa uncharacteristically unwinding with a hot cup of tea this Christmas Eve. And why? You guessed it, he's bought himself a Jeep. The TVC, by Cummins&Partners is set to air this Sunday as part of Jeep's push for silly season and will run until...

Optus says yes to Christmas

The campaign, called "Give More Yes!" is a follow on from the telco's previous "Yes" campaigns featuring comedian Josh Thomas. In its latest version, Thomas asks for a mash-up of everything that makes up the Aussie Christmas and some things that don't- but probably should- like cats in outfits. And Optus deliver. 'Tis the season, after all. The TVC will run...

Have a Swedish Christmas with Kikki.K

An Aussie Christmas is filled BBQs, beach and a big ol' helping of sunshine. But not this year. Kikki.K's latest campaign, by Smart, is hinged on nostalgia and brings a Swedish white Christmas to life by telling the story of its founder Kristina Karlsson. Karlsson, who grew up in Sweden, has designed her stationary and homeware range based on a Swedish...

IGA: Christmas made easy

The Independent Grocers of Australia (IGA)'s new campaign, "Christmas Made Easy", by Creative Oasis Creative, pushes the message that while Christmas might be spontaneous, celebrating it is a breeze thanks to IGA. The TVC brings back TV personality Anh Do and will also be rolled out through mobile, social, outdoor and in-store displays. In collaboration...

Tina Arena and David Jones tie up for Christmas

Australian singer Tina Arena has joined forces with retailer David Jones for a major marketing push around its 2014 Christmas campaign. For the campaign, Arena has re-recorded 10cc song 'The Things We Do for Love', which has been released in line with the campaign’s short film and TVC. Arena's song is available to download on iTunes with the proceeds...

Santa Claus is coming to Big W

The song underpins the messaging in the new TVC which positiongs Big W as "The Home of Christmas" this year. And why not? Whether you want to get your sister a polaroid so she can take selfies, dad a pair of headphones, or a very excitable little boy a Skylanders toys, there is pretty much something for everyone. We're still waiting for our invite.

Curtis Stone leads Coles Christmas push

The TVC features Stone, and a typical Aussie family gathering around to eat his delicious meals. And you can too, with Stone's recipes for the perfect Aussie Christmas feast available on the Taste.com website, and featuring Coles produce.  Coles has been in partnership with the News Corp foodie site since October last year in an agreement which sees all the...

What is an Aussie Christmas? Aldi is here to show you how it's done

The Christmas campaign was created by BMF and it celebrates all the great things about an Aussie Christmas through the eyes of a character called Johan. Fresh from a trip down under, Johan returns to his small and somewhat cold village of Julbacken to teach his family and friends about the 'Perfect Aussie Christmas'. This is Aldi's second major Australian...
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