Curtis Stone will be helping you out in the kitchen this Christmas, with the celebrity chef front and centre in Coles' first TVC for the festive season.
The TVC features Stone, and a typical Aussie family gathering around to eat his delicious meals. And you can too, with Stone's recipes for the perfect Aussie Christmas feast available on the Taste.com website, and featuring Coles produce.
Coles has been in partnership with the News Corp foodie site since October last year in an agreement which sees all the supermarket’s collaborations with Stone and its weekly specials and recipes merged with the News Corp site across desktop, mobile and social platforms.
Coles has also been working with Stone as its ambassador for years, with the chef fronting most of its seasonal, and festive campaigns.