David Jones is using its Christmas campaign to remind us the festive season is all about the "things we do for love."
Australian singer Tina Arena has joined forces with retailer David Jones for a major marketing push around its 2014 Christmas campaign.
For the campaign, Arena has re-recorded 10cc song 'The Things We Do for Love', which has been released in line with the campaign’s short film and TVC. Arena's song is available to download on iTunes with the proceeds donated to the National Breast Cancer Foundation.
The campaign, also called 'The Things We Do for Love,' was created by Whybin/TBWA. In line with the messaging, J H Beetge has directed a 120 second film telling the story of a young boy who is concerned that Santa won't be able to visit because his family don't have a chimney. A 30 second version of the film will also be released on TV.
The campaign will also be followed in its in-store services which will feature Santa photos, roaming Santa & Christmas fairies, Christmas concerts as well as an interactive Christmas app.