Cannes Lions predictions: Australian contenders

Lindsay Bennett
By Lindsay Bennett | 8 June 2018

Australia had an incredible year at Cannes Lions in 2017, taking home 113 awards overall and having Clemenger Melbourne named Agency of the Year globally. 

Clemenger Melbourne's Meet Graham for TAC and its Hungerithm campaign for Mars were two of the most awarded campaigns from Australia, as well as Ogilvy Melbourne's AAMI Smartplates.

Yesterday, the first Australian shortlists for the Titanium and Innovation categories were revealed with Host/Havas' Palau Pledge, BWM Dentsu's 'Project Revoice' and Deloitte's work for the Great Barrier Reef landing a spot on the list.

It's set to be a different festival this year with Cannes Lions undergoing a massive overhaul that has capped how many awards each agency can enter.

In previous year's, Leo Burnett and Saatchi & Saatchi have been heavily awarded, but with Publicis not entering work this year, its the independents, as well as Omnicom and BBDO, who will be representing Australia on the global creative stage.

While not from an Australian agency, Tourism Australia and Droga5 are tipped to win big with its Crocodile Dundee campaign from earlier this year.

As adland’s finest prepares to fly to France, AdNews has taken a look at the most awarded Australian work of 2018 to compile 11 predictions of what could win big this year.

Palau Pledge - Host/Havas

Project Revoice, ALS Association - BWM Dentsu 

Stop the Horror, Go Gentle - Cummins&Partners

Autoads, Carsales - CHE Proximity

Roid in Android, Sportsbet - BMF

Hello in Elephant, David Sheldrick Wildlife Trust - WhiteGrey

Good Different, Aldi - BMF

Fireblanket, NRMA - M&C Saatchi

Don't Believe in Never, AFL - Clemenger Melbourne

First Dance, Apple - TBWA Sydney

Dundee, Tourism Australia - Droga5

AdNews will be on the ground at Cannes Lions, bringing you the biggest news from the festival. We want to know what you want to see from the festival. Email

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus