Volkswagen launches new digital experience

16 April 2020

Advertiser: Volkswagen
Creative Agency: Tribal DDB (Sydney)

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Tribal, DDB and Katzion teamed up to design a new website for the brand in two weeks.

Volkswagen customers can now configure and purchase their new vehicles from their comfort of their couches via a new website designed by Tribal, DDB and Katzion.

All new Volkswagens from the Polo city car to the Crafter commercial vehicle are included in the new online purchase process.

When the car is configured to personal requirements and the $500 deposit put down, the designated dealer makes contact within 48 hours to complete the purchase and manage delivery.

Volkswagen director customer experience and marketing Jason Bradshaw says: “This enables customers freedom to purchase anytime while continuing to support our dealer network, which remains our brand’s frontline and continues to do a great job even in these unprecedented circumstances. It wouldn’t be possible without our incredible digital partners, DDB, Tribal and Katzion, who pulled it off in less than two weeks.”

Tribal MD Davy Rennie says: “Moving VW onto online ordering was a job that only the strongest partnership could manage. Between VW, Katzion and our Tribal DDB team we worked around the clock to ensure we didn’t deliver 'good enough' but a brilliant customer experience that embraced the innovations of Volkswagens new OneHub design language and our learnings from recent delivery successes.”

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