VicHealth taps Cummins&Partners for sport equality

5 April 2017

Creative Agency: Cummins&Partners

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VicHealth and Cummins&Partners get the ball rolling gender equality in sport.

VicHealth and Cummins&Partners have teamed up for a new campaign championing gender equality in sport.

The campaign is fronted by cricket player Gemma Triscari, basketballer Maddie Garrick and Aussie rules football star Darcy Vescio and encourages Victorians to change their attitude about inclusivity in sport.

Using the hashtag #ChangeOurGame, the campaign sees the three athletes being asked a series of questions, such as: How long do we have to wait for women to have the same sporting opportunities as men?

VicHealth CEO Jerril Rechter says that while there are more women in sport than ever before, there's a long way to go before sportswomen have the same opportunities as men.

“This campaign is part of VicHealth's ongoing work in the gender equality space and we hope it will help change attitudes to change our game for the better,” says Rechter.

This is the first campaign from Cummins&Partners for VicHealth after the shop won the account earlier this year.

Cummins&Partners CD Doogie Chapman says the push for equality is crucially important in the world of sport, as “people should be judged solely on their natural ability combined with how hard they’re prepared to work for something”.

The campaign will run across print, digital and social media.

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