Cummins&Partners bring awareness to after-hours doctors

24 February 2016

Creative Agency: Cummins&Partners

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Did you know you can bulk bill an after-hours doctor service? Neither did we.

A new advertising campaign by National Home Doctor Service aims to educate the general public about the service and reinforce the importance of seeing a docter.

The advertising campaign, created by Cummins&Partners, describes why thousands of GPs recommend National Home Doctor Service and how the provider integrates with General Practice. The TV commercials feature practicing GPs who explain thatNational Home Doctor Service is available at times when most GPs are closed.

It was developed in response to research that shows only 31% of the general public is aware of after-hours doctor services.
Cummins&Partners consumer psychologist, Adam Ferrier, says the agency didn’t let the creative get in the way of the product instead opting to keep the story simple.

From late February, the spot will run across TV, radio, outdoor and online, with the aim to raise awareness of the service and reinforce the importance of general practice.


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