Qantas reimagines the humble out of office message with Instagram

16 September 2016

Advertiser: Qantas

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The out of office is the most boring email you’ll ever receive. But that is about to change.

Qantas has paired with Instagram to launch Qantas Out Of Office, a new service that transforms the generic out of office auto email reply into a real-time photographic travel journal.

The out of office offering connects an email address with Instagram and updates the auto reply message with holiday Instagram photos that are tagged with the hashtag #qantasoutofoffice.

Qantas group executive brand, marketing  and corporate affairs Olivia Wirth says the airline hoped the new out of office travelogue would inspire more colleagues, friends and family to travel the world.

“The traditional out of office message can be both generic and impersonal in nature and from our research, sixty percent of employees say they appreciate receiving something more creative,” she said.

“We saw an opportunity to encourage travel through the millions of out of office emails being sent every day.

The application features only the photos tagged with #qantasoutofoffice, so people can choose which photos make up their auto reply message. The service also works with private Instagram accounts.


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