Qantas focuses on its people

1 June 2015

Advertiser: Qantas
Media Agency: OMD Sydney

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Qantas is continuing its 'Feels Like Home' campaign, but this time focusing on its people rather than its travelers to get the message across.

From today, June 1, Qantas will progressively launch a new series of digital, print, social, below the line, out of home and in-terminal advertisements and videos celebrating Qantas staff, the work they do and the unique way in which they do it.

This series is an extension of the Feels Like Home brand campaign and taps into the reason why so many people choose to fly Qantas – its people.

The series features a pilot, flight attendant, operations staff and a lounge host. Each explains in their own words why they love what they do and their personal commitment to offering great experiences for customers.

The campaign was created by the Special Group.

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