Hamish Blake and Zoe Blake-Foster bring it for Bonds Sport

18 July 2016

Creative Agency: Leo Burnett Melbourne

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There’s nothing like a little friendly competition between husband and wife.

Radio personality Hamish Blake and his wife, Zoe Foster-Blake, have been named as Bonds' new ambassadors to launch the brand's first ever cross-category sports range.

Fronted by the celebrity couple, the campaign is led by a TV commercial where the two go head-to-head in their activewear, skipping, punching and Hamish even pulls of a bit of twerking.

The spot bucks the trend of serious sports advertising by showing the lighter side of a little competition.

Blake announced his new ambassador title on Twitter, saying: "After we won gold at every Olympics ever, it made sense for @BondsAus to get @zotheysay & I on board."

Leo Burnett CCO Jason Williams says: "The sports category is saturated with seriousness; we wanted to change things up with a humorous truth every couple will relate to.”

Bonds head of marketing Emily Small says: "It was important to find the right mix of sport, fashion and fun. Hamish and Zoe were the perfect fit to bring the launch to life.”


Head of Marketing: Emily Small
Senior Brand Manager: Mahli Pullen
Brand Manager: Jess Harvey
Agency: Leo Burnett Melbourne
CCO - Jason Williams
Creatives: Isha Brown / Maggie Ryan/ Joe Hill /
Garret Fitzgerald
Senior Agency Broadcast Producer: Cinnamon Darvall
Senior Designer: Tiffany Wilson
Group Account Director: Amanda Nicoll
Account Director: Emma Lazarou
Account Executive: Mitch Buck
Production: Finch
Director: Alex Roberts
Producer: Kate Merrin
DOP: Stefan Duscio
Editor: Billy Browne – Method
Sound Engineer: Sam Hopgood - SoundLounge
Soundtrack: Citizen Kay “Yes!”

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