Calling all proud parents, relatives and friends, the Bonds annual Baby Search is back…
Bonds launches this year’s Baby Search with a celebration of the ups-and-downs of parenting and how parents capture memorable moments with their bubs.
Bonds have called upon radio personalities and avid Insta-Dads, Fitzy (Ryan Fitzgerald) and Hughesy (Dave Hughes), who have teamed up with long-standing Bonds ambassador Pat Rafter to shine a light on our favourite dad moments.
Australian film director, Jeremy Sims has directed a short film starring the hilarious trio in a tribute to the recent social media phenomenon known as ‘Insta-Dads.’ The three-minute video showcases the trials and tributes of modern parenting and chronicles ‘WTF’ dad moments.
Bonds is encouraging dads, along with mums and families, to take part and share their favourite, cheeky moments with Australia by entering them into the Bonds Baby Search.
Every year, Bonds looks for babies with character, individuality and charm to become the next new little faces of their brand. This year, for the first time ever, they’ve added a video category, plus the chance for one baby to star in a Bonds TV ad.
Bonds Baby Search entries open today.