Bonds’ Boys are back and this time they're bald

11 April 2016

Creative Agency: Clemenger BBDO (Melbourne)

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This time The Boys encounter a spot of manscaping.

Bonds and Clemenger BBDO have released the next series of ads for the underwear brand, this time suffering through cycling, manscaping and a spray of talcum powder.

The first ‘The Boys’ ads launched last October on social media and shed light on what happens to a man’s junk when they are forced to live in dodgy underwear, undergoing activities like swimming and impact. This time they're going mainstream, with three new TV commercials.

The Boys, Rob and Dennis, have just joined Twitter, tweeting about life inside the undies.


The spots won AdNews' Ad Campaign of the Year in 2015.

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