Fantastic Furniture celebrates its 'many uses' in new campaign

6 May 2019

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The new campaign, created by Connecting Plots, follows on from Fantastic Furniture's brand refresh last year.

Fantastic Furniture is celebrating the "many uses" its furniture plays in the lives of Aussies through its newest brand campaign.

The campaign, created by digital agency Connecting Plots, follows on from the "Find Your Fantastic" brand platform which marked the brand's refresh last year.

Fantastic Furniture marketing manager Will Dance says the campaign reminds consumers that the brand's furniture is "designed to endure whatever home-life throws at it".

It features customers utilising their Fantastic Furniture in alternative ways, including a sofa that also doubles as a piggy bank, a remote control holder or a ballet barre for budding ballerinas.

Connective Plots creative director Steven Thomson says the campaign highlights how customers are interacting with the brand's products.

"It’s exciting to be building on 'Find Your Fantastic'," Thomson says.

"Demonstrating the unique ways customers interact with the products tells us as much about them and their families as it does the furniture."

The campaign will run across TV, digital, social and radio.

 

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