Vegemite puts Australia on toast in 'Tastes Like Australia' campaign

2 May 2019

Advertiser: Vegemite
Creative Agency: Thinkerbell

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Vegemite worked with Thinkerbell to create three limited edition toast stencils.

Vegemite has joined forces with Thinkerbell to put Australia on toast.

As part of Vegemite's 'Tastes Like Australia' campaign, the brand will give away limited edition toast stencils with the purchase of any Vegemite product in Woolworths.

Thinkerbell chief creative tinker Ben Couzens says the product was designed to "make spreading Vegemite on toast fun" and to engage with kids.

Vegemite marketing manager Matt Gray says the brand wanted to make having the vitamin B-rich spread more fun for kids.

"Vegemite is one of the riches sources of B Vitamins, so any way we can encourage kids to enjoy more Vegemite for breakfast, lunch and tea is a good thing," Gray says.

"We hope that these stencils bring fun and joy to the family breakfast table for many years to come."

There are three stencils available to collect featuring iconic Australian animals: Emu, Kangaroo and Koala.


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