Disney+ launches interactive 'DNA' test

22 January 2020

Advertiser: Walt Disney Company

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Ash Barty, Rove McManus and Ricki-Lee Coulter have all found out which Disney character they are.

Disney+ has launched an interactive test called Disney+ DNA to help people find out what characters truly represent who they are as a person.

The test measures a person's reaction to hundreds of scenes from iconic films and shows across the Disney, Marvel, Pixar, Star Wars and National Geographic library that make up Disney+.

The reactions are analysed to reveal their Disney+ DNA make up, represented by famous heroes, villains and princesses that are featured in Disney+, along with the reasons why the person share attributes with each character.

To encourage Australians to find out who they really are, Disney+ recently enlisted the help of several well-known Aussies including world tennis champion Ash Barty, entertainer and TV presenter Rove McManus, and singer Ricki-Lee Coulter.

Each was asked to delve deep into their own, albeit surprising, Disney+ DNA results.

Ash Barty says it’s no secret that she’s a bit of a Disney fan.

“When they asked me if I’d be willing to take a Disney+ DNA test to prove what I was really made of, I said hakuna matata!” Barty says.

“I have always loved Simba and Moana. But when I found out that I was 56% The Hulk I was a bit surprised. Even though I didn’t know much about the big green guy I realised we shared some similarities... I’d like to think I have a bit of his endurance, determination and superhuman strength!”

McManus, who voiced the role of Crab in Disney Pixar’s Finding Nemo, says he is an "unabashed fan" of the streaming platform's content, while Coulter says the partnership is a dream come true as she has been "obsessed" with all things Disney since she was a child.

The Disney+ DNA campaign kicks off today. 

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