Ash Barty fronts Vegemite's latest 'Tastes Like Australia' campaign

22 January 2020

Advertiser: Vegemite
Creative Agency: Thinkerbell

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Vegemite has been a sponsor of Barty for three consecutive years.

World number one tennis player, Australia’s Ashleigh Barty, is fronting the latest iteration of Vegemite’s ‘Tastes like Australia’ campaign.

This advertisement is the next iteration of the Tastes Like Australia campaign, created by the brand's creative agency Thinkerbell, that commenced in August 2018.

The introduction of Tastes Like Australia was the first new advertisement for Vegemite in six years.

“As an Aussie girl who has grown up eating Vegemite, I feel very lucky to work with Australia’s most iconic brand," Barty says.

"A big thank you to the Vegemite family who have been a huge support to me over the last few years, there is nothing better than hearing the Barty Army in the crowd when I’m playing!”

Vegemite has been a sponsor of Barty for three consecutive years, announcing it would continue sponsorship last year.

“Ash is an extraordinary ambassador, and we are proud to support her as she embarks on her 2020 season,” Vegemite senior marketing manager Matt Gray says.

In October, Vegemite introduced limited-edition Bartymite jars. 

Following requests from Barty's fans, Vegemite has also introduced ‘BARTY’ t-shirts, which are available for purchase via its online store..

Barty will wear the iconic Vegemite patch throughout the Australian summer tennis season.

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