Big W celebrates magic of Christmas in new ad

5 November 2018

Creative Agency: M&C Saatchi (NSW)

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Big W launched its Christmas ad with a TV spot celebrating the magic moments behind the holiday.

Big W is celebrating the magic of Christmas in a campaign from M&C Saatchi Sydney.

The 30-second spot, released on Sunday, follows the journey of a young girl awaiting the arrival of Christmas and is underpinned by Big W's 'Bring the Magic' message.

M&C Saatchi creative director Brendan Donnelly says the ad aims to convey that Christmas goes beyond gifts and decorations.

“We all know what it’s like to wait for Christmas day throughout the month of December, and we wanted to bring that familiar feeling of anticipation and sheer delight of the season through to this campaign,” Donnelly says.

The TV ad is part of a wider integrated campaign across radio, online, out of home and social media.

Big W general manager of marketing Kristen Linders says the campaign continues the retailer's focus on families.

“We know that Christmas is a busy time for families, and we’re doing all we can to make it that little bit easier,” Linders says.


Creative Agency: M&C Saatchi
Media Agency: Woolworths@DAN
PR Agency: Magnum & Co

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