Big W appoints Saatchi & Saatchi

By By David Blight | 15 February 2012
 

Retail giant Big W has appointed Saatchi & Saatchi as its creative agency, after parting ways with its agency of 20 years, Y&R's Ideaworks.

The win marks the first major appointment for Saatchi & Saatchi's newly hired chief executive Michael Rebelo.

The win comes after a six-way pitch. AdNews reported yesterday that Big W had split with incumbent Ideaworks.

Rebelo said, “As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us.
 
“Our appointment to such an iconic Australian brand is a great endorsement of the new team and momentum we’re building at the agency.”

Big W's main media spend in the 12 months to October 2011 was $20.9 million, up from $14.5 million in the prior period, according to Nielsen.

Saatchi & Saatchi has been hampered over the past couple of years with major staff departures, such as executive creative director Steve Back, and account losses, such as David Jones.

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