Anchor milks teenage audience

16 March 2017

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Anchor pulls in teens to celebrate brudda's from other udders in latest campaign.

New Zealand dairy company Anchor Milk has teamed up with World Champion Slam Poet Harry Baker in a new campaign which aims to target a teenage audience.

Working with its lead agency, Auckland-based Colenso BBDO, Anchor launched three separate spots, each with different graphics and poetry.

Dancer Parris Goebel choreographed 'Blank Canvas', budding film maker Megan Au shot 'Real' and designer Jonny Kofoed did the graphics for 'Inside-Out'.

Colenso BBDO CD Dave Brady says the work is distinctly different to anything Anchor has done before, while still aligning with the brand's 'Go Stong' campaign.



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