Air New Zealand has set its sights on Aussie travellers with a new campaign featuring Dave the duck.
In a new campaign, Air NZ it is aiming to change the perception of where it flies. Using a talking duck called Dave, the airline wants to gain a larger share of the long haul market, focusing in on its North and South America flight offering.
Dave, voiced by Australian actor Bryan Brown, chooses to fly Air NZ to the US rather than use his wings.
Air NZ CEO Christopher Luxon says: "Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense - particularly for those currently starting their long haul journey with a domestic connection.
"We're well established as the preferred airline for Australians travelling to New Zealand and one of Australia's most respected brands, however, many Australian travellers still think of us as a trans-Tasman carrier and that's a perception we're determined to change.''
Host, the airline's Australian creative agency, worked on the campaign.
Chief revenue officer Cam Wallace says the airline has a track record of "doing things differently" and the Better Way to Fly campaign is no exception.
"We're famous for celebrity filled safety videos and stand out marketing campaigns and this time we're thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of 'Dave' - a migratory bird who's learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.
"Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand's number one fan when it comes to flying to North or South America."
The Better Way to Fly crusade will include TV, digital and social media marketing.
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